Marielle’s Book Club

Feel_the_Fear_book _coverI (Marielle Gauthier) am a voracious reader and always have a few books on the go with a fiction, personal development and resource books. I started  thinking about particular books that really helped to change my life. I thought it might be a good idea for me to revisit some of those books and share these with you. In fact, I have decided that I will give away a gently used copy of the book that I will feature. Please see below how you can enter your name for a chance to win the book.

The first book I want to share with you is “Feel the Fear and Do it Anyway” by Susan Jeffers. I read this book in the mid-90s and thumbing through it a few days ago, it has a lot of great tools that I am going to revisit such as the “How to make a no-lose decision” and the “Ten-step process to stop the negative chatterbox in your brain.”

When I think about this book – it really is the concept of the book that resonates with me. When I feel fear rearing its ugly head, I ask myself now what exactly am I fearful of? I know now (with my study of neuroscience based coaching) that most of the time the fear and/or anxiety comes when things are unknown or our brain perceives a situation as a ‘threat.’ This uncertainly causes a flight or fight reaction or “amygdala hijack” in our brain. To keep that reaction from occurring or occurring at a deeper level, it’s important to ask yourself what exactly are your afraid of? When you start to do that kind of thinking then you can start to take control of the feelings of fear and start to think clearer.

To enter your name for a chance to win this book, all you have to do is:

1. Like Redworks Coaching on Facebook
2. Share the status that brought you to this page
3. Tell us if you have read this book and the impact it made on you OR
4. Tell us about a book that did make an impact on your life and share what the impact was.

The Media Interview – An Important Tool For Your Business

Clients have often proclaimed, “No news is good news.” If you agree with this statement, you are missing a valuable
opportunity to share information with your stakeholders.

Positive media exposure can help increase a company’s visibility and reputation potentially leading to increased sales and profitability.

Media relations is a vital tool in the marketing strategy of any business. This takes planning and must be tied to your company’s business plan.
One way to get your good news story told is to give media interviews. To prepare for a proactive media interview I recommend the following:

  • research the most appropriate media outlet to pitch your story
  • become familiar with the news outlet and the reporter
  • identify the goal of the interview. Is it to inform, educate, engage, influence, or inspire?
  • develop your main message or theme – think of it as the headline of the story
  • prepare up to three supporting points to illustrate and validate the main message including background information, data, anecdotes
  • define who you are talking to and write your main message with the audience in mind
  • anticipate and prepare for likely and dreaded questions media may ask
  • practice, practice, practice

 

Marielle offers media programs to help her clients tell their organization’s story with confidence and be more in control of the media interview. For more information go to www.redworkscommunications.com

 

Marielle Gauthier, owner and principal of Redworks Communications, is an accredited business communicator with 15+ years of experience in media relations and strategic communications planning. She is also a certified Neuroleadership / Results Coach helping her clients change their thinking to create positive and powerful changes in both their personal and professional lives.

My blog

Hello and welcome to Redworks Communications

I am now in the exciting new world of entrepreneurship owning my own communication consulting and personal coaching business. It has been quite the journey so far learning about what I need to know and do to start the business off on the right foot. As time permits, between running the business, acquiring work and doing the work, I will blog about the ups and downs of  being in business as well as provide you with useful information on communication and coaching. Talk to you soon.