Media Boot Camp

Media Boot Camp – Learning to Manage the Media Interview

Increase confidence and skill level of spokespersons for an organization and help them
understand how to plan and prepare to give a media interview.

Are you in a job or position that requires you to give media interviews? If yes, how do you handle that request? Do you blanche, break out into a sweat or go weak in the knees at the thought of giving a media interview? Do you avoid the reporter’s phone calls or refuse to return their calls? Do you call in sick or use other excuses the day of the media interview just to avoid it?

Do you perhaps have fears such as being misrepresented; not knowing who the reporter is; not sure of their angle or focus; not having the questions ahead of time; or perhaps the fear you won’t know what to say or how to say if effectively.

What would you think if you knew that by planning and preparing for the media interview you lessen the unknowns? In fact, by being prepared you will convey your key messages, evidence, anecdotes and sound bites with confidence accurately telling your organization’s story. Your boss and colleagues will probably even notice what a great job you did and who knows, you might even get a raise!

If this is where you would rather be – having greater control over the media interview and doing it with confidence, then this Media Bootcamp: the 5-step method to Managing the Media Interview workshop is made for you.

 

Target Audience

Potential and designated spokespersons.

 

Content & Methodology

In this training program, participants will learn:

  • about general trends in the media industry
  • about benefits of giving media interviews
  • to negotiate the media interview
  • to prepare for a message-driven interview
  • to identify and understand key publics/audiences
  • to develop potential media questions and answers
  • to create main and supporting messages
  • to identify various types of interview questions
  • about media interview do’s and don’ts
  • about verbal and non-verbal communications and stress busters
  • to conduct mock interviews

 

Through a combination of trainer-led individual and group activities, discussions, and a series of critiqued simulated interviews, participants will have the tools to manage the media interview.

The training will focus on specific individual and / or corporate issues and media challenges.

Media training can be delivered for one-on-one training (half day) or for groups of up to six participants (full day). This training is also available on-line.

 

Course Materials

An intake survey, a pre-session self-assessment; pre and post tests; a participant manual including planning tools, templates, tip sheets, and evaluation forms.

 

Delivery

Training is delivered by a qualified trainer of Redworks Communications.

 

“Marielle is a polished professional speaker and her “Stop Sweating the Media Interview” webinar is full of practical helpful advice for effectively getting your message across in the media.  Marielle is a pleasure to work with.  She is smart, organized, dedicated and responsive, and I highly recommend her work.”  – Margie King, Holistic Health Coach

 

”Marielle provides a jam-packed hour of content in her free webinar. I can tell that her Media Boot Camp program will help a lot with removing the stress I associate with doing media interviews. She also helped me see the value in using the media to grow my business and share my unique message.”Anne Barton, Certified VA for The Coaches Console

 

“Marielle demonstrates both knowledge and experience in an area many are uncomfortable with. She is easy to learn from.”Laurie Strother, Laurie Strother and Associates