Developing Your Key Message Workshop

Developing Your Key Messages Workshop

As an entrepreneur, you have a story to tell of how you help people solve their problems and address their issues. One communication tool to help you develop your story is a message map.

You can use this tool to create clear, credible and compelling messages that drive awareness, understanding and action for your key client groups.

The message map serves as a blueprint for all of your various communication vehicles such as your networking ‘elevator speech’, presentations, brochures, posters, direct mail, flyers, social media and much more.

In this four-hour workshop, participants will

  • identify key client groups
  • better understand client groups
  • understand the process of developing compelling and credible key messages
  • identify what you want client groups to do

You will benefit from this workshop if you:

  • want to reach your audience in a clear, credible and compelling manner
  • are launching a new business, product or service
  • are making changes to your business that will affect your existing clients
  • want to let people know how you can help them address their issues and solve their problems
  • want to get into the mindset of your client groups

For more information, prices or to book a workshop for your organization please contact us.

About Coach Marielle

Marielle Gauthier, owner and principal of Redworks Communications, is an accredited business communicator with 20+ years of experience in strategic communications planning, public relations, and media relations.