Clients have often proclaimed, “No news is good news.” If you agree with this statement, you are missing a valuable
opportunity to share information with your stakeholders.
Positive media exposure can help increase a company’s visibility and reputation potentially leading to increased sales and profitability.
Media relations is a vital tool in the marketing strategy of any business. This takes planning and must be tied to your company’s business plan.
One way to get your good news story told is to give media interviews. To prepare for a proactive media interview I recommend the following:
- research the most appropriate media outlet to pitch your story
- become familiar with the news outlet and the reporter
- identify the goal of the interview. Is it to inform, educate, engage, influence, or inspire?
- develop your main message or theme – think of it as the headline of the story
- prepare up to three supporting points to illustrate and validate the main message including background information, data, anecdotes
- define who you are talking to and write your main message with the audience in mind
- anticipate and prepare for likely and dreaded questions media may ask
- practice, practice, practice
Marielle offers media programs to help her clients tell their organization’s story with confidence and be more in control of the media interview. For more information go to www.redworkscommunications.com
Marielle Gauthier, owner and principal of Redworks Communications, is an accredited business communicator with 15+ years of experience in media relations and strategic communications planning. She is also a certified Neuroleadership / Results Coach helping her clients change their thinking to create positive and powerful changes in both their personal and professional lives.